Table of contents
Description of 3 Day Thought Leadership Content Strategy Course
The 3-Day Thought Leadership Content Strategy Course is an intimate group experience with other authors, thinkers, and industry shifters like you.
You will define your thought leadership mission for the next year, discover the types of perspective-shifting content and publishing projects (a book, a podcast, a workshop series, etc.) that best fit your goals, and so much more.
What You’ll Learn In 3 Day Thought Leadership Content Strategy Course?
Section 1. Brainstorm Powerful Thought Leadership Content Pillars
Most people determine what they “should” talk about online by breaking their main topic down into a handful of sub-topics or categories they can consistently teach on.
For most thought leaders, this approach does more harm than good. It keeps you playing a losing content game. It requires you to constantly churn out post after post to “keep up” with others . . . but teaching the “sub-topics” of your work or industry doesn’t create content that stands out like you need it to.
In Section 1 of the course, you’ll learn to plan the majority of your content around four true gaps people need filled in order to take action on what you’re saying, and around a handful of unique “angles” that differentiate your thought leadership content from the content your ideal audience is bombarded with every day: “3 steps to hack [some goal] without [doing any real work]”.
You’ll also go through an exercise (that you can return to for years to come) to help you develop a true “monopoly” on your unique approach to the problems or opportunities in your industry/community/initiative.
Section 2. Understand Your Thought Leadership Type and Phase (and What It Means for the Content You Publish)
During this session, we will define your true goal as a thought leader. You will discover which of the three types of thought leaders you are (activating, systematic, or elite service), and what might be missing from your content if you don’t incorporate your “type.”
You will also uncover what phase of thought leadership you are in (emerging or refining) and what you need to focus on if you’re building your platform from scratch vs. tweaking or pivoting an already established platform.
Note: about half of the thought leaders who’ve gone through this course are building a true “thought leadership” presence online for the first time, and the other half are refining a platform with an already engaged audience. Wherever you are in the journey, you belong in class with us and will have ideas tailored to you.
Section 3. Build Your Evergreen Sales Ecosystem with Capstone Projects
In this section of the course, you’ll be guided through the elements and benefits of an “always-on” thought leadership sales ecosystem. Basically: we help you outline and select the right evergreen thought leadership content that can work together as an “ecosystem” that’s always bringing new people to your ideas and selling your most important offers and programs.
Note: this section will still be extremely relevant if you run/assist a nonprofit organization.
Because building an evergreen sales ecosystem involves more than one part, we break Section 3 of the course down into 6 individual lessons:
- An introduction into evergreen sales ecosystems for thought leaders (these are far above your standard “know-like-trust sales funnel” you may have heard of)
- An introduction to using Lean Evergreen Ads™ (~$3/day) to grow your thought leadership and why it’s best to create thought leadership ads over basic/common ones.
- An introduction to organic search engine optimized (SEO) content for your thought leadership platform. We cover free ways to grow your audience and sales with video, audio, and text-based content.
- An overview session on creating a signature thought leadership workshop to fill out your ecosystem and serve as an introductory product (that can warm people up for your deeper offers, when applicable).
- An overview session on publishing 1 of 4 thought leadership books—that, for the first time, includes a mini-case-study of my experience earning over $100,000 USD in profit from my second print book.
- An overview session on launching a recurring subscription (such as a paid newsletter) to further your goals and platform.
The latter 3 sessions are “capstone projects” you can complete over the next 1 – 6 months, and the top 3 sessions are what will help you sell what you create along with your deeper offers. Many members of the 3-Day Course tell us this is the section that unlocked everything for them.
Section 4. Select The Best Platforms (and Formats) for Your Publishing
In this section, we cover what platforms (ex: LinkedIn, a podcast, a blog, Instagram, scientific journals, etc.) and formats (essays, short videos, etc.) best meet your publishing needs—based on your audience and your business or platform goals.
In other words: this is your guided section to determine which platforms (social media and otherwise) are actually worth your time and aligned with your goals.
We will do this by first going through an exercise that helps you determine your audience’s awareness stages (do they have a true grasp on the problem or opportunity in front of them? are they actively seeking solutions? will they be able to differentiate your solutions and programs from others?) so that you know what content is most likely to reach and impact the people you want to help.
We will then translate their awareness and context levels into the best formats and platforms for your work in an essential exercise you will not want to miss.
Section 5. Embrace Thought Leadership Content Laddering
In this section, we cover the primary system you can put in place to have prolific impact through what you publish, even as you publish fewer and fewer pieces.
This is another one of the biggest “aha” moments in the course, and is also the thing people tell us makes the biggest difference in how they spend their time after the course.
How can you get the most out of all your temporary/depreciating content (like social media, DMs, and emails) as well as your evergreen/appreciating content (books, articles, long-form videos, audio episodes, etc.)?
You will learn the system of “upcycling” your ideas instead of simply “repurposing” your content on different platforms.
We also share strategies specific to online growth if you are starting from true scratch—and you might be elated to find that the majority of actions you can take have nothing to do with social media.
Section 6. Pick Your Platform Enhancers
In this section of the course, we will cover a handful of projects for you to consider completing (or hiring out for) to elevate your online platform as a thought leader.
We will give you:
- a shot list for ideal photographs you may want on your website and in other collateral
- a list of pages and elements that belong on the website of an industry leader
- and more
Section 7. Launch Your Thought Leadership Idea Management Center™
During the last official section of the course, we will give you ideas for molding your new Idea Management Center™—explained in a section below—to work for you.
Even though you’ll receive the template (built out in software called Notion) at the beginning of the course, and will be able to fill it in and use it as you go through each section in the course, Section 7 goes deeper on how to modify it for the way you work and how to practically use it each week . . . as in: what’s your workflow once in the Center?
When will I receive my course?
You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.
How is my course delivered?
We share courses through Google Drive, so once your order is complete, you’ll receive an invitation to view the course in your email.
To avoid any delay in delivery, please provide an Gmail and enter your email address correctly in the Checkout Page.
In case you submit a wrong email address, please contact us to resend the course to the correct email.
How do I check status of my order?
Please log in to Skills Course account then go to Order Page. You will find all your orders includes number, date, status and total price.
If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.
If the status is Completed: Your course is ready for immediate download. Click “VIEW” to view details and download the course.
Where can I find my course?
Once your order is complete, a link to download the course will automatically be sent to your email.
You can also get the download link by logging into your skillscourse.net account then going to Downloads Page.